Bibliographic citations
Ganoza, M., Suárez, K. (2017). El mercado francés como oportunidad de negocio para el incremento de las exportaciones de granadilla peruana, Trujillo 2016 [Tesis, Universidad Privada del Norte]. https://hdl.handle.net/11537/13302
Ganoza, M., Suárez, K. El mercado francés como oportunidad de negocio para el incremento de las exportaciones de granadilla peruana, Trujillo 2016 [Tesis]. PE: Universidad Privada del Norte; 2017. https://hdl.handle.net/11537/13302
@misc{sunedu/2803527,
title = "El mercado francés como oportunidad de negocio para el incremento de las exportaciones de granadilla peruana, Trujillo 2016",
author = "Suárez Perez, Katty Milagros",
publisher = "Universidad Privada del Norte",
year = "2017"
}
The development of a country depends mainly on the ability to generate wealth and for this it is necessary to be competitive and participate in a large world market, in this era of globalization; for this reason the importance of the development of international trade for a world market compared to a very small local market. Peru has been inserted in this process with a very significant growth, mainly in the agroexport sector, currently having laws that allows the entry with zero tariff of agricultural products; In addition to negotiations for the signing of the Free Trade Agreement with the United States of America, one of the main target markets for these exports. The growth of exports is mainly due to natural fruits; without registering an important number that the products elaborated on the basis of granadilla. The market for juices and beverages in countries of the European Union and North America is constantly growing and making drinks based on granadilla could be a great opportunity for any bold entrepreneur, especially fruit that has no export quality as Fresh. This thesis has as general objective to determine how the French market constitutes a business opportunity to increase the export of Peruvian granadilla. The perspective of this study is the qualitative and quantitative analysis of indicators of the French market, as well as of the Peruvian market, which will help us determine if we guide the correct market our offer of Peruvian granadilla. It has been considered to take the development of this document to present the opportunities and challenges that would have the agro industrial companies in the export of the granadilla for the increase of the profitability and the business in the companies. For this reason, we hope that this will serve as a guide for anyone who trades with granadilla and motivate themselves with the results and indicators exposed throughout the document, to increase and improve their production and thus cover the unsatisfied supply of foreign markets that so frequently consume this fruit.
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