Citas bibligráficas
Osorio, R., (2018). Sustentación de caso: propuesta de un plan estratégico del ingreso al mercado peruano de una empresa del sector fast fashion [Universidad de Lima]. https://hdl.handle.net/20.500.12724/12083
Osorio, R., Sustentación de caso: propuesta de un plan estratégico del ingreso al mercado peruano de una empresa del sector fast fashion []. PE: Universidad de Lima; 2018. https://hdl.handle.net/20.500.12724/12083
@misc{sunedu/2788824,
title = "Sustentación de caso: propuesta de un plan estratégico del ingreso al mercado peruano de una empresa del sector fast fashion",
author = "Osorio Castillo, Romina Daniela",
publisher = "Universidad de Lima",
year = "2018"
}
The purpose of the present research is to evaluate the decision of expanding to the Peruvian market for the Japanese group Fast Retailing (FR) with its Uniqlo brand, and the way they should do so, according to a strategic plan. This analysis will include details on the competitive advantage that FR maintains in the markets in which it is currently operating (Asia Pacific, Western Europe and North America) and an overview of the competition, within the fast fashion industry, in this new Latin American territory.
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