Citas bibligráficas
Andrea, R., (2019). Caso de estudio: análisis y diagnóstico de una empresa del sector agroindustrial peruano, propuesta de un plan estratégico [Universidad de Lima]. https://hdl.handle.net/20.500.12724/13311
Andrea, R., Caso de estudio: análisis y diagnóstico de una empresa del sector agroindustrial peruano, propuesta de un plan estratégico []. PE: Universidad de Lima; 2019. https://hdl.handle.net/20.500.12724/13311
@misc{sunedu/2788656,
title = "Caso de estudio: análisis y diagnóstico de una empresa del sector agroindustrial peruano, propuesta de un plan estratégico",
author = "Andrea Jimena, Ramos Véliz",
publisher = "Universidad de Lima",
year = "2019"
}
In the following work, an analysis and diagnosis of Camposol, one of the important Peruvian companies in the agricultural sector, is carried out. To begin with this evaluation, different methodologies were used that will help to understand more clearly the current state of the company through a strategic diagnosis. Then the formulation of the strategy was carried out where various solutions that solve the main areas of opportunity of Camposol were evaluated, then a proposal for the strategic implementation was made and finally we concluded with a strategic control that will help to comply with the solutions proposed in this document. It has been identified that Camposol has various tools and advantages that help it to be a leader in its industry, since the climate favors them and they can harvest throughout the year with high quality and the support of various certifications, in addition to having a Research, Development and Innovation department used to create better quality products and thus satisfy the healthy trend of consumers. However, Camposol must consolidate the area of ¿¿the company and improve its brand strategy in order to retain its customers and make its products leaders in the sector in terms of quality, price and reliability.
Este ítem está sujeto a una licencia Creative Commons Licencia Creative Commons