Citas bibligráficas
Ruiz, C., (2021). Diferenciar entre el televidente frecuente de fútbol (TFF) y el televidente ocasional de fútbol (TOF) peruano, para mejorar el modelo tradicional de valorización del costo de los auspicios publicitarios [Pontificia Universidad Católica del Perú]. http://hdl.handle.net/20.500.12404/17902
Ruiz, C., Diferenciar entre el televidente frecuente de fútbol (TFF) y el televidente ocasional de fútbol (TOF) peruano, para mejorar el modelo tradicional de valorización del costo de los auspicios publicitarios []. PE: Pontificia Universidad Católica del Perú; 2021. http://hdl.handle.net/20.500.12404/17902
@mastersthesis{sunedu/2663941,
title = "Diferenciar entre el televidente frecuente de fútbol (TFF) y el televidente ocasional de fútbol (TOF) peruano, para mejorar el modelo tradicional de valorización del costo de los auspicios publicitarios",
author = "Ruiz Sillero, Carlos Antonio",
publisher = "Pontificia Universidad Católica del Perú",
year = "2021"
}
The value that advertisers pay to sponsor a soccer game is mainly based on the “audience” variable —also called “viewers”— that these games achieve during their broadcasting. That means that the more viewersthere are, the highest the value advertisers and their brands find and pay for this type of advertising sponsorship. This research uses a quantitative approach to differentiate these viewers in two classes according to their behavior and level of involvement with sports broadcasting: occasional viewers and frequent viewers. With this differentiation, this research seeks to find and deepen on a key aspect of the current traditional model used to determine the value of soccer sponsorship on pay television, in order to question and improve it.
Este ítem está sujeto a una licencia Creative Commons Licencia Creative Commons