Citas bibligráficas
Romero, D., Mendoza, L., González, F., Porras, H., Vásquez, A. (2019). La influencia de la responsabilidad social empresarial en el comportamiento de compra de los consumidores de revistas en Bogotá, Colombia [Pontificia Universidad Católica del Perú]. http://hdl.handle.net/20.500.12404/14193
Romero, D., Mendoza, L., González, F., Porras, H., Vásquez, A. La influencia de la responsabilidad social empresarial en el comportamiento de compra de los consumidores de revistas en Bogotá, Colombia []. PE: Pontificia Universidad Católica del Perú; 2019. http://hdl.handle.net/20.500.12404/14193
@mastersthesis{sunedu/2662541,
title = "La influencia de la responsabilidad social empresarial en el comportamiento de compra de los consumidores de revistas en Bogotá, Colombia",
author = "Vásquez Arévalo, Andrés Jerónimo",
publisher = "Pontificia Universidad Católica del Perú",
year = "2019"
}
The two purposes of this research study were: 1) Establish if there are significant relations between corporate social responsibility (CSR), corporate ability (CA) and socially responsible consumption (CnRS), as an influential factor in the buying behavior of Colombia’s consumers, at Bogota’s level and 2) Try to measure people’s trade-offs between the social (CSR) and corporate ability (CA) in terms of their willingness to pay. A discrete choice model was used to quantify whether the buying intention and the willingness to pay of consumers were affected by CSR developed by companies. A binary election model was developed, where the participants had to choose their favorite product among hypothetical products presented to them. These hypothetical products were the result of different combinations of corporate abilities and corporate Social Responsibility. For this, 62 men and 70 women within ranges of age of 20 to 24, 25 to 29, 30 to 39, 40 to 49 and more than 50 years old of different neighborhoods of Bogotá, Colombia were surveyed. The research offers empirical and statistical evidence of the positive relation between Corporate Social Responsibility and the buying behavior for magazines. Moreover, the results show that the willingness to pay is higher for corporate social responsibility than for corporate competencies. This study replies the PhD thesis of the professor Percy Samoel Marquina Feldman, about the Influence of Social Corporate Responsibility in the Peruvian buying behavior. CENTRUM, Centro de Negocios de la Pontificia Universidad Católica del Perú, 2009.
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