Citas bibligráficas
Mayandía, I., Valdettaro, G., Trujillo, E., Núñez, E. (2017). Planeamiento estratégico para la industria peruana de granos andinos [Pontificia Universidad Católica del Perú]. http://hdl.handle.net/20.500.12404/9000
Mayandía, I., Valdettaro, G., Trujillo, E., Núñez, E. Planeamiento estratégico para la industria peruana de granos andinos []. PE: Pontificia Universidad Católica del Perú; 2017. http://hdl.handle.net/20.500.12404/9000
@mastersthesis{sunedu/2661965,
title = "Planeamiento estratégico para la industria peruana de granos andinos",
author = "Núñez Schlegelberger, Ericka",
publisher = "Pontificia Universidad Católica del Perú",
year = "2017"
}
The andean grains are native from the mountain range of Peru and Bolivia and have been consumed by the Inca Empire. Since that time, the andean grains have been considered as an essential part of human's diet, because of its nutrients and minerals. Nowadays, Peru is the world’s main producer and exporter of andean grains, beating Bolivia, who was the main exporter in the past years. During the last years the andean grain production, specially the quinoa production, has increased substantially, because of a growth in the local and international markets. Peru has been investing in marketing, in order to get the potential markets to know the benefits of the products. The greater demand caused an increase of the price and the hectares harvested in the country. It was just in the last two year when the prices began to decrease and stabilize. The present thesis will show a strategic planning to develop the andean grains industry for the next ten years, working specially with quinoa and kiwicha, because these grains represent more than 95% of total andean grains production. The strategy will be centered in promoting the organic production of these grains, especially in Cusco, Puno and Ayacucho regions. These regions have the mayor quantity of cultivated hectares and the best geography and climate for these grains. The production will have to be complemented with high resource use efficiency and new technology in order to increase the terrain performance. Finally it will be necessary to increase the added value to all the products sold to the local and external markets, in order to maintain locally the most part of the earnings in the value chain
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