Citas bibligráficas
Miranda, F., Cruz, C., Hoces, J., Luque, A. (2020). Planeamiento estratégico para el BBVA Continental [Pontificia Universidad Católica del Perú]. http://hdl.handle.net/20.500.12404/16182
Miranda, F., Cruz, C., Hoces, J., Luque, A. Planeamiento estratégico para el BBVA Continental []. PE: Pontificia Universidad Católica del Perú; 2020. http://hdl.handle.net/20.500.12404/16182
@mastersthesis{sunedu/2661760,
title = "Planeamiento estratégico para el BBVA Continental",
author = "Luque Tejada, Ana Bárbara",
publisher = "Pontificia Universidad Católica del Perú",
year = "2020"
}
This document develops a Strategic Plan for BBVA Continental in a five-year time horizon (2020-2024), which seeks to turn it into the most profitable bank in Peru, as well as position it in first place in terms of deposits, loans and equity, maintaining its leadership in service quality, through the development of innovative financial products and services. Thanks to an exhaustive analysis and evaluation of internal and external factors to the organization, as well as the alignment with its interests, five long-term objectives have been established to achieve the proposed vision, related to the increase in financial income, return on equity, sales through digital channels, market share in direct loans and deposits. In order to achieve the long-term objectives, several strategies have been proposed, with six of them being retained and closely linked to the implementation of technological solutions to speed up BBVA’s digital transformation, especially in terms of product development and new business models, both of which will have a direct impact on the customer value proposition and user experience with an important focus on high growth and most profitable segments. In addition, this achievement will be possible through the accomplishment of 27 short-term objectives, for which specific indicators have been defined in a Balanced Scorecard, allowing an integral vision of the organization to ease monitoring and decision-making. The strategic plan has been developed under the Sequential Model of the Strategic Process designed by Dr. Fernando D’Alessio Ipinza, recognized for being interactive and iterative, with a constant feedback generation.
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