Citas bibligráficas
Terán, I., Zevallos, R., Ticona, J., Gómez, C. (2020). Propuesta de aplicativo móvil para la venta de productos del emporio comercial de Gamarra [Pontificia Universidad Católica del Perú]. http://hdl.handle.net/20.500.12404/17678
Terán, I., Zevallos, R., Ticona, J., Gómez, C. Propuesta de aplicativo móvil para la venta de productos del emporio comercial de Gamarra []. PE: Pontificia Universidad Católica del Perú; 2020. http://hdl.handle.net/20.500.12404/17678
@mastersthesis{sunedu/2657349,
title = "Propuesta de aplicativo móvil para la venta de productos del emporio comercial de Gamarra",
author = "Gómez García, Carolina",
publisher = "Pontificia Universidad Católica del Perú",
year = "2020"
}
The Gamarra Commercial Emporium is made up of more than 39,630 establishments, which belong to the fashion industry and the manufacture of clothing, whose offer is destined for the national and international market. This generates 80,183 jobs, and S/ 8,294 million in annual sales, which represents 20.2% of the GDP of the manufacturing sector in Lima, making it an interesting market to develop a business model. In this context, the agile methodologies of Design Thinking and Lean Startup were applied to solve the business problem, which is the decrease in sales and economic losses in the Gamarra Commercial Emporium, due to the low influx of customers due to the current scenario for COVID-19. This research presents a solution that consists of creating a mobile application for the sale of Gamarra products, which can be implemented with an initial investment of S/ 108,800 and it is profitable as demonstrated by an NPV of S/ 247,662 and an IRR of 59%. The solution is an innovative alternative because it is a digital sales channel that includes Gamarra's value proposition of variety, quality, and price; that replicates the physical shopping experience of searching across stores; that differentiates and challenges the market leaders. It is exponential because of the potential to reach more customers and merchant segments in this market. Also, it is socially sustainable because it makes use of Gamarra's social capital in its creation and integrates variables of sense of place in its development. Moreover, it is financially sustainable since it will generate commercial income from sales commissions and advertising contracts, and will be able to respond to changes in market demand due to the scalable design of the mobile application.
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