Citas bibligráficas
Majino, M., (2019). Estrategias de comunicación digital y su impacto en el consumidor. Una propuesta para una asociación de jóvenes peruanos [Pontificia Universidad Católica del Perú]. http://hdl.handle.net/20.500.12404/14890
Majino, M., Estrategias de comunicación digital y su impacto en el consumidor. Una propuesta para una asociación de jóvenes peruanos []. PE: Pontificia Universidad Católica del Perú; 2019. http://hdl.handle.net/20.500.12404/14890
@mastersthesis{sunedu/2655463,
title = "Estrategias de comunicación digital y su impacto en el consumidor. Una propuesta para una asociación de jóvenes peruanos",
author = "Majino Gonzales, Milagros Lizette",
publisher = "Pontificia Universidad Católica del Perú",
year = "2019"
}
Social networks and websites are means that are not only used for entertainment or to establish social relationships, they are also useful for influen cing positive issues such as solidarity. An example of this is shown in the solidarity practices of the Civil Association Wills. In this context, a proposal has been made to redesign the institutional website of the Civil Association of Wills to collect donations online. Likewise, digital communication strategies were developed to increase the community of fans / followers of the social networks of Wills and to improve the percentage of engagement. This research sheds light on the habits and perspectives of young people around volunteering and its relationship with the use of the social web. In addition, it reveals the usefulness of the various platforms of the social web 2.0 (Facebook, Blogs, websites, etc.) in young people committed to volunteering with the Civil Association of Wills.
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