Citas bibligráficas
Chipoco, L., Pinedo, G., Morey, J., Bottger, O. (2019). Planeamiento estratégico del sector de arrendamiento de oficinas compartidas (coworking) de Lima Metropolitana emergente [Pontificia Universidad Católica del Perú]. http://hdl.handle.net/20.500.12404/14693
Chipoco, L., Pinedo, G., Morey, J., Bottger, O. Planeamiento estratégico del sector de arrendamiento de oficinas compartidas (coworking) de Lima Metropolitana emergente []. PE: Pontificia Universidad Católica del Perú; 2019. http://hdl.handle.net/20.500.12404/14693
@mastersthesis{sunedu/2654475,
title = "Planeamiento estratégico del sector de arrendamiento de oficinas compartidas (coworking) de Lima Metropolitana emergente",
author = "Bottger Garfias, Otto",
publisher = "Pontificia Universidad Católica del Perú",
year = "2019"
}
This thesis presents the strategic planning of the Leasing Sector of Coworking Offices of Emerging Metropolitan Lima, analyzing the current situation, macroeconomic and macrosocial trends that affect it, and proposes a strategy for its expansion, towards levels NSE B and C. Although the Sector can currently be considered as incipient and of low structuring, making it difficult to collect literature and study data, the characteristics which it presents are framed within important global and national trends that augur an important potential for its development, and therefore, is presented as a topic worthy of analysis. Among the main macrosocial, macroeconomic trends, and Demographics analyzed should be highlighted: to. The emergence of the collaborative economy in the global sphere, economy of “payment for use ”or“ payment for access ”versus property or exclusive use; b. The growing importance of the emerging middle class in Peru, which is located in the NSE B and C, and their impact on markets and the national economy; c. The predominance of small entrepreneurs, including informal, independent or freelancers in the Peruvian economy, and the growing mobility of the workforce, taking advantage of the ubiquity of connectivity by technological means, under modalities such as hot desking [desktops per hour], or telecommuting. It is in this context that the potential of the Sector is located, since as explained to Through the development of this study, the current offer of shared office options in Metropolitan Lima, focuses almost exclusively on the Premium sector, addressed to NSE A, with fewer options available for NSE B, and none detected for the NSE C. It is precisely this apparent lack of adequacy to demand the On the one hand, it hinders the growth of the Sector, limiting itself to, and saturating the offer for the NSE A, and at the same time highlights the high potential of expanding the supply of shared offices to NSE B and C. The vision for the Coworking Sector is: By 2025, have an offer of 600 work positions for Emerging Metropolitan Lima, with infrastructure that favors collaborative work and increase the productivity of freelancers and entrepreneurs, offering differentiated services with added value, developing a new way of work, that contributes to the economic development of the NSE B and C. The objectives that allow us to achieve this vision by 2025 are described below: to. 100% consolidate the Coworking Sector of Emerging Metropolitan Lima and be recognized as a viable, sustainable, and service-based workspace option reliable and standardized; b. Operate 600 Coworking jobs in Emerging Metropolitan Lima in the NSE B and C; c. Obtain a profitability on sales greater than 15%; d. Obtain a compound annualized growth rate of the Coworking Sector in Lima Metropolitan for NSE B and C of 30%; Y and. Have three clusters in Lima in the NSE B and C covering Lima North, Center, and South. The main strategies generated by the Strategic Decision Matrix are: to. Establish offices with access to the main avenues and fluid traffic in areas of the NSE B and C; b. Develop a proposal of affordable value for the informal sector, which includes access to accounting, tax, and SUNAT and SUNARP forms; c. Coworking market development through a marketing campaign to massify the business, highlighting relevant attributes; Y d. Make commercial agreements with service companies that generate value to the proposal Coworking promoting through them the experience of working in an office own. Finally, it should be noted that this proposal offers benefits to the whole society, since extending the Coworking offer to the NSE B and C, the efficiency of the small and microentrepreneurs, freelancers, and independent professionals that make up the emerging middle class; and at the same time, the formalization of said businesses or individual companies, redeeming all this in an improvement in the overall competitiveness of the national economy.
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