Citas bibligráficas
Rodríguez, C., Pomiano, A., Herrera, W., Garvan, P. (2018). Planeamiento estratégico para la industria de la cañihua peruana [Pontificia Universidad Católica del Perú]. http://hdl.handle.net/20.500.12404/12119
Rodríguez, C., Pomiano, A., Herrera, W., Garvan, P. Planeamiento estratégico para la industria de la cañihua peruana []. PE: Pontificia Universidad Católica del Perú; 2018. http://hdl.handle.net/20.500.12404/12119
@mastersthesis{sunedu/2653989,
title = "Planeamiento estratégico para la industria de la cañihua peruana",
author = "Garvan Orellana, Pedro Eusebio",
publisher = "Pontificia Universidad Católica del Perú",
year = "2018"
}
The following strategic planning has as its purpose, the growth of the Cañihua Industry, in terms of employment, income and profitability, through a comprehensive analysis of the environment and market, which allow us to identify the main opportunities, threats, strengths and weaknesses of the industry. Likewise, as a result of the different matrices and the complementary information, strategies were obtained that will lead us to fulfill the long-term objectives, all with the purpose of reaching the established vision and moving to the desired future situation. It is important to mention that the economic and political conditions of the country are stable, favoring the entry of global investors. The production of Cañihua is an industry with great potential, thanks to its high content of vitamins and its versatility in the food sector. Improving the competitiveness of the industry, will be the basis on which we will rely on to improve costs and develop efficiencies and outperform current competitors and those that may appear in the future. We have a great opportunity to improve the positioning of this cereal, within the global market, because compared to similar products, we have a great competitive advantage in the nutritional and food aspect. Finally, the objectives set have a high probability of being achieved with the development of the strategies proposed, and together with the growing demand for this type of products at a global level, they are an ideal combination to be able to achieve success in the development and growth of this industry. Also keep in mind that the growth prospects are quite encouraging in the following years for Peru and that the macroeconomic development is developed in harmony, between the state and the private sector generating an enabling environment in the generation of value for both parties
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