Bibliographic citations
de, M., Llacsahuache, J., Paliza, J., Rejas, J. (2020). Innovación y desarrollo de nuevos productos - empresa UNIBELL S.A.C. [Pontificia Universidad Católica del Perú]. http://hdl.handle.net/20.500.12404/17528
de, M., Llacsahuache, J., Paliza, J., Rejas, J. Innovación y desarrollo de nuevos productos - empresa UNIBELL S.A.C. []. PE: Pontificia Universidad Católica del Perú; 2020. http://hdl.handle.net/20.500.12404/17528
@mastersthesis{sunedu/2652167,
title = "Innovación y desarrollo de nuevos productos - empresa UNIBELL S.A.C.",
author = "Rejas Curo, José Luis",
publisher = "Pontificia Universidad Católica del Perú",
year = "2020"
}
UNIBELL S.A.C. is a Peruvian company founded in the year 2,005, dedicated to the manufacture of hair dyes and sales of cosmetic products, like nail polish, hair dryers, curling irons, hair irons, and more. In the expansion plans, it plans to enter a new customer segment, which is represented by people who use dermocosmetic creams for skin care. The objective of the consultancy was identifying the principal problem that UNIBELL S.A.C. cannot reach the objectives, analyzing the causes and proposing an improvement plan. The determined was that the principal problem is revolves around the lack of innovation processes for the development of new products, which means that the company cannot keep up with its industry competitors, who are characterized by their inclusion in the market and innovative products. The growth of UNIBELL S.A.C. for the next five years, according to the General Manager, Mr. Duilio, it should be 7% for year, growth that can be achieved with the development of innovative products that can be marketed to the customers that the company currently has, to then be able to direct their marketing to new customers, who will be reached through constant advertising on social networks by actively interacting with them via online to be closer to users. After some meetings with the managers of UNIBELL SAC, it was detected that the root cause of the problem is related to the lack of a business strategy focused on innovation, which provides the internal guidelines necessary to direct the behavior of the organization with an orientation to the innovation of new formulations. Based on the external and internal analysis, the researched literature and the Design Thinking methodology, which is focused on the client's need, a series of actions are proposed so that UNIBELL S.A.C. can achieve its objectives, in addition to informing about the necessary actions for the launch of innovative products, as well as the necessary methodology for them to be successfully introduced to the Peruvian market..
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