Citas bibligráficas
Arequipeño, J., Ventura, K., Vera, A., Regalado, A. (2019). La influencia de la responsabilidad social empresarial en el comportamiento de compra de los consumidores de hamburguesas en Lima Metropolitana – hombres de 18 a 24 años de edad [Pontificia Universidad Católica del Perú]. http://hdl.handle.net/20.500.12404/13557
Arequipeño, J., Ventura, K., Vera, A., Regalado, A. La influencia de la responsabilidad social empresarial en el comportamiento de compra de los consumidores de hamburguesas en Lima Metropolitana – hombres de 18 a 24 años de edad []. PE: Pontificia Universidad Católica del Perú; 2019. http://hdl.handle.net/20.500.12404/13557
@mastersthesis{sunedu/2651052,
title = "La influencia de la responsabilidad social empresarial en el comportamiento de compra de los consumidores de hamburguesas en Lima Metropolitana – hombres de 18 a 24 años de edad",
author = "Regalado Olivares, Alberto",
publisher = "Pontificia Universidad Católica del Perú",
year = "2019"
}
After a series of studies on the matter, corporate social responsibility has been gaining relevance at an international level. In Peru, there are studies that show its effect on the consumer. This study seeks to determine the influence that corporate social responsibility has on the purchasing behavior of male hamburger consumers of between 18 and 24 years and in Metropolitan Lima. An experiment was therefore carried out under the methodology of discrete choice models with the objective of being able to quantify the purchasing intention and the disposition to pay for the corporate responsibility actions developed by companies. The experiment was carried out using a convenience sample of 132 consumers. In addition, the study provides empirical evidence of the positive relationship that exists between corporate social responsibility and the purchasing behavior of the sample. The results of the study indicate that, as a whole, the effect of corporate social responsibility is slightly better than that of corporate competencies. The present study is an extension of the scope of the doctoral investigation of Professor Percy Marquina Feldman, known as The Influence of the Corporate Social Responsibility in the Purchasing Behavior of Peruvian Consumers (Marquina, 2009). This study looks to validate if the relationship originally identified by the author is also present in the category of male hamburger consumers in Metropolitan Lima Peru and whose ages ranged from 18 to 24 years just as the author suggested in his final recommendations. With his authorization a part of his thesis has been used especially that concerning the revision of the literature and the methodology.
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