Citas bibligráficas
Benites, E., Robles, L., Del, K., Agüero, M. (2019). Business consulting - Lear Sport International S.A.C. plan de mejora de la rentabilidad medida en términos de roic [Pontificia Universidad Católica del Perú]. http://hdl.handle.net/20.500.12404/15106
Benites, E., Robles, L., Del, K., Agüero, M. Business consulting - Lear Sport International S.A.C. plan de mejora de la rentabilidad medida en términos de roic []. PE: Pontificia Universidad Católica del Perú; 2019. http://hdl.handle.net/20.500.12404/15106
@mastersthesis{sunedu/2650234,
title = "Business consulting - Lear Sport International S.A.C. plan de mejora de la rentabilidad medida en términos de roic",
author = "Agüero Montoya, Miguel Fernando",
publisher = "Pontificia Universidad Católica del Perú",
year = "2019"
}
Lear Sport International (LSI) is a Peruvian company with more than 17 years in the sports footwear industry, they manufacture PVC-textile sneakers and sell them under the brand Aster. The company has an industrial plant located in Puente Piedra, north of Lima. Its products are aimed at clients of socioeconomic levels D and E and are commercialized mainly in the cones of Lima and in the main cities of the country. At the end of 2017 the company declared revenues of 11.5 million soles and obtained a return measured in terms of ROIC of 8.5% Based on the analysis of the environment and the context of the company, a series of problems that prevent achieving healthy growth were identified. Informality of the sector, unfair competition, high power of suppliers, an incomplete organization structure and the lack of qualified personnel, are some of the factors that contribute to aggravate the problem. In this sense, considering that the objective of a company is the creation of value, it has been determined that the main problem of the company in the low profitability measured in terms of the ROIC. In accordance with the above, an improvement plan is proposed based on solutions aimed at strengthening the organizational structure of the company by hiring qualified personnel to help to implement measures to increase such profitability. The improvement plan has an estimated cost of 285 thousand soles; estimated benefits that will be obtained one year after the plant implementing will be around 373 thousand soles. The period of recovery of the investment is achieved in less than a year.
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