Bibliographic citations
Choque, A., Vásquez, A. (2017). Implementación de un plan de e-commerce para la empresa “F&L” en el sector de moda femenina para el año 2017 – 2018 [Tesis, Universidad Femenina del Sagrado Corazón]. http://hdl.handle.net/20.500.11955/375
Choque, A., Vásquez, A. Implementación de un plan de e-commerce para la empresa “F&L” en el sector de moda femenina para el año 2017 – 2018 [Tesis]. PE: Universidad Femenina del Sagrado Corazón; 2017. http://hdl.handle.net/20.500.11955/375
@misc{renati/974314,
title = "Implementación de un plan de e-commerce para la empresa “F&L” en el sector de moda femenina para el año 2017 – 2018",
author = "Vásquez Ontaneda, Andrea Miluska",
publisher = "Universidad Femenina del Sagrado Corazón",
year = "2017"
}
This research aims to implement an E-Commerce plan that generates sales for the company "F & L" in the sector of women's fashion for the year 2017-2018. For the development of research, the survey is applied to specialists in electronic commerce for information gathering about the use and effectiveness of technology, time efficiency and projection and the increase in sales volume in the company F & L in the women's fashion sector for the year 2017-2018. The random sample consisted of 15 professionals who held positions as IT Product Manager, IT Product Specialist, E-Commerce Analysts, Marketing Analyst, Community Manager, Planning Manager and Country Manager. Likewise, also for the development of the investigation applies a depth interview to the way bloggers for the information to gather about the variety and the price, according to the season, the garments for the feminine market, between the ages of 18 to 35 years and thus able to measure the product in the company F&L. As a result, the implementation of an E-Commerce plan in the F & L company is viable, since it is possible to create a virtual store with limited resources, (see Table 16). Also, the company F&L can use more specific strategies according to what was collected in the research in order not to fail in the year 2017-2018 and thus have a projection according to sales
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