Citas bibligráficas
Farfán, F., (2017). Marketing relacional en la empresa Peltroche gym & fitness Cusco – 2017. [Tesis, Universidad Andina del Cusco]. https://hdl.handle.net/20.500.12557/1608
Farfán, F., Marketing relacional en la empresa Peltroche gym & fitness Cusco – 2017. [Tesis]. : Universidad Andina del Cusco; 2017. https://hdl.handle.net/20.500.12557/1608
@misc{renati/958020,
title = "Marketing relacional en la empresa Peltroche gym & fitness Cusco – 2017.",
author = "Farfán Contreras, Fabricio",
publisher = "Universidad Andina del Cusco",
year = "2017"
}
This research work was developed in the company Peltroche Gym & Fitness, aimed to describe the Relational Marketing of the aforementioned company. The type of research is basic, with a quantitative approach, non-experimental design and descriptive scope; The study population was made up of 250 clients registered with the company, from whom information was collected through a questionnaire developed specifically for this work. The sample was a probabilistic criterion, which through a formula takes part of the population. With the results of the investigation it was determined that the Relational Marketing of the Peltroche Gym & Fitness Company, period 2017, is regular, as shown in the results with an average of 2.6 according to the determined scale of measurement, which evidences that the marketing The relationship in the company is not well developed and there are some aspects that should be improved. The general results of the dimensions are: Orientation to the client of regular level with an average of 2.8, Management of the relational communication of regular level according to the average of 2.7 and finally the Database of bad level with an average of 2.3 according to the scale of established measurement.
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