Citas bibligráficas
Castro, N., (2024). Calidad del sitio web y la confianza en clientes de los hoteles de cuatro estrellas, Chiclayo - 2022 [Universidad Católica Santo Toribio de Mogrovejo]. http://hdl.handle.net/20.500.12423/7789
Castro, N., Calidad del sitio web y la confianza en clientes de los hoteles de cuatro estrellas, Chiclayo - 2022 []. PE: Universidad Católica Santo Toribio de Mogrovejo; 2024. http://hdl.handle.net/20.500.12423/7789
@misc{renati/905695,
title = "Calidad del sitio web y la confianza en clientes de los hoteles de cuatro estrellas, Chiclayo - 2022",
author = "Castro Jimenez, Nataly",
publisher = "Universidad Católica Santo Toribio de Mogrovejo",
year = "2024"
}
The quality of the website has become a growth concept for competitiveness in the market, thus helping companies to enhance their websites. However, this becomes complicated, because customers are influenced by concerns when purchasing a good or service through this means. Finally, the research aims to determine the relationship between the quality of the website and customer confidence of four-star hotels located in the city of Chiclayo. The methodology added a quantitative investigation with a non-probabilistic sampling for convenience and "snowball". As a quantitative research instrument, 300 surveys were applied to analyze the relationship between the study variables. The purpose of this study is to develop new knowledge to better understand the most important dimensions of website quality to provide customer assurance and trust. The result is expected to broaden the knowledge about the different cultures of the countries.
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