Citas bibligráficas
Tocto, J., (2024). Relación entre el uso de APP Financiera Confianza y la satisfacción de los clientes en Huarmaca – Piura, año 2023 [Universidad Nacional de Trujillo]. https://hdl.handle.net/20.500.14414/22559
Tocto, J., Relación entre el uso de APP Financiera Confianza y la satisfacción de los clientes en Huarmaca – Piura, año 2023 []. PE: Universidad Nacional de Trujillo; 2024. https://hdl.handle.net/20.500.14414/22559
@misc{renati/882101,
title = "Relación entre el uso de APP Financiera Confianza y la satisfacción de los clientes en Huarmaca – Piura, año 2023",
author = "Tocto Rodríguez, Junior Andrey",
publisher = "Universidad Nacional de Trujillo",
year = "2024"
}
ABSTRACT The objective of the research was to determine the relationship between the use of the Financiera Confianza App and customer satisfaction in the town of Huarmaca, located in the Piura mountains in the year 2023. The type of research was applied, with a quantitative approach, descriptive level, correlational design and cross-sectional. 98 clients of the App channel participated in the study, to whom valid and reliable data collection instruments were applied. The results show that 67.3% of Financiera Confianza clients consider that they use the App at a high level, in the same way 74.5% of clients indicated that they are completely satisfied with the Financiera Confianza App, the statistical results that There is a positive and moderate relationship between the variables of this research (rs= 0.596, p-value < 0.05), concluding that the use of the App significantly influences 66% of the satisfaction of clients of Financiera Confianza in the district of Huarmaca . , Piura.
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