Citas bibligráficas
Portilla, M., (2024). “Influencia de la gestión comercial en la productividad del equipo de ventas de una distribuidora de helados, Trujillo 2021” [Universidad Nacional de Trujillo]. https://hdl.handle.net/20.500.14414/22400
Portilla, M., “Influencia de la gestión comercial en la productividad del equipo de ventas de una distribuidora de helados, Trujillo 2021” []. PE: Universidad Nacional de Trujillo; 2024. https://hdl.handle.net/20.500.14414/22400
@mastersthesis{renati/879710,
title = "“Influencia de la gestión comercial en la productividad del equipo de ventas de una distribuidora de helados, Trujillo 2021”",
author = "Portilla Chunga, Marco Antonio",
publisher = "Universidad Nacional de Trujillo",
year = "2024"
}
The objective of this research is to determine how commercial management influences the productivity of the sales team of an ice cream distribution company in the city of Trujillo, 2021. This is an explanatory study with a non-experimental design; with a population of 16 collaborators in the sales area; the survey technique was used and a 40-item questionnaire was used as an instrument. The results were processed with descriptive and inferential statistics, using the Microsoft Excel program and the SPSS 24 statistical package to determine the existing influence between the variables under study. It was concluded that commercial management has a positive influence on the productivity of the sales team of an ice cream distribution company in the city of Trujillo, 2021, due to the Pearson chi-square statistical value of 28,000, a value of p=0.000 at a significance level of 5%.
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