Citas bibligráficas
Elescano, M., (2018). Implementación de un plan de marketing y desarrollo del destino turístico de Vilcashuamán [Tesis, Universidad Inca Garcilaso de la Vega]. https://hdl.handle.net/20.500.11818/2121
Elescano, M., Implementación de un plan de marketing y desarrollo del destino turístico de Vilcashuamán [Tesis]. : Universidad Inca Garcilaso de la Vega; 2018. https://hdl.handle.net/20.500.11818/2121
@mastersthesis{renati/861351,
title = "Implementación de un plan de marketing y desarrollo del destino turístico de Vilcashuamán",
author = "Elescano Galarza, Mario Javier",
publisher = "Universidad Inca Garcilaso de la Vega",
year = "2018"
}
The objective of this work was to determine the need to implement a Marketing Plan to develop the tourist destination of Vilcashuamán, to have a clearer current vision and propose actions that achieve the sustainable development of Tourism, raising the level of competitiveness of both Internal Tourism as of Receptive Tourism. The type of research was a basic, cross-sectional, exploratory, descriptive and observational design research. The method was deductive and inductive
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