Citas bibligráficas
Caballero, J., (2019). Análisis del Comportamiento del Consumidor de Cerveza Artesanal, en el Cercado de Arequipa, 2019 [Trabajo de investigación, Universidad Tecnológica del Perú]. https://hdl.handle.net/20.500.12867/2831
Caballero, J., Análisis del Comportamiento del Consumidor de Cerveza Artesanal, en el Cercado de Arequipa, 2019 [Trabajo de investigación]. PE: Universidad Tecnológica del Perú; 2019. https://hdl.handle.net/20.500.12867/2831
@misc{renati/809054,
title = "Análisis del Comportamiento del Consumidor de Cerveza Artesanal, en el Cercado de Arequipa, 2019",
author = "Caballero Benavente, Jennifer Natalie",
publisher = "Universidad Tecnológica del Perú",
year = "2019"
}
The following research has as a general objective to analyze the behavior of the consumer of craft beer, in the Arequipa enclosure, 2019. As a methodology, a descriptive and correlational type was proposed to measure the correlation between the indicators. The survey was conducted as a study instrument in a sample of 380 people in the Cercado de Arequipa, obtaining the necessary information. After analyzing the data obtained by the SPSS 25 program and comparing it with the Cronbach Alpha, a coefficient of (.826) was reached, it was observed that the people who consume this product most are young people from 20 to 30 years influenced by the recommendations of family and friends, where they value more the attributes of flavor, brand and various presentations. Finally, consumers believe that the breweries should take advantage of the mass media and make better use of their advertising through social networks, to get more attention.
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