Citas bibligráficas
Albán, M., Domínguez, E. (2024). El marketing digital y la relación con el posicionamiento de la IEP Bruner de Tambogrande, Piura 2023 [Tesis, Universidad Privada Antenor Orrego]. https://hdl.handle.net/20.500.12759/43311
Albán, M., Domínguez, E. El marketing digital y la relación con el posicionamiento de la IEP Bruner de Tambogrande, Piura 2023 [Tesis]. PE: Universidad Privada Antenor Orrego; 2024. https://hdl.handle.net/20.500.12759/43311
@misc{renati/700921,
title = "El marketing digital y la relación con el posicionamiento de la IEP Bruner de Tambogrande, Piura 2023",
author = "Domínguez Silupu, Ena Cristina",
publisher = "Universidad Privada Antenor Orrego",
year = "2024"
}
The purpose of this research is to determine the relationship that exists between digital marketing and the positioning of the IEP Bruner of Tambogrande, Piura 2023. The problem posed was: What relationship exists between digital marketing and the positioning of the IEP Bruner from Tambogrande, Piura 2023? The research design was non-experimental, cross-sectional and correlational; the study population comprised 601 parents, for which a finite population sample of 235 parents of the district was used, the technique used was the survey and as an instrument a questionnaire of 23 questions was applied. The results showed that there is a relationship between the variables with a high level of 53%, which is proven by the Pearson statistical test, where a degree of relationship of 0.865 was reached, and the p-value is 0.001<0.05. It is concluded that, there is a high correlation between digital marketing and the positioning of the IEP Bruner of Tambogrande, Piura 2023. It can also be said that digital marketing and traditional marketing can be complemented according to the strategies of each one; both in social networks, as well as with brochures and leaflets, in order to achieve a better positioning in the district
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