Bibliographic citations
Zurita, E., (2022). Marketing relacional y su relación con la satisfacción de los clientes del centro odontológico San Andrés – Pichanaqui, 2021 [Universidad Privada de Huancayo Franklin Roosevelt]. http://repositorio.uroosevelt.edu.pe/handle/20.500.14140/801
Zurita, E., Marketing relacional y su relación con la satisfacción de los clientes del centro odontológico San Andrés – Pichanaqui, 2021 []. PE: Universidad Privada de Huancayo Franklin Roosevelt; 2022. http://repositorio.uroosevelt.edu.pe/handle/20.500.14140/801
@misc{renati/690369,
title = "Marketing relacional y su relación con la satisfacción de los clientes del centro odontológico San Andrés – Pichanaqui, 2021",
author = "Zurita Barrera, Eduardo José",
publisher = "Universidad Privada de Huancayo Franklin Roosevelt",
year = "2022"
}
The methodology used took a quantitative approach, basic type and developed within a descriptive correlational level, cross-sectional and with a non-experimental design, the sample taken for the study was a total of 146 customers, where the instrument for data collection questionnaire validated by experts, the reliability was found by Cronbach's Alpha statistic of: (0.868 and 0.849) concluding that both instruments having a value higher than 0.8 are reliable with respect to their internal consistency. The General Hypothesis test according to Spearman's Correlation statistic was taken as a significance level of α = 0.05, the research concluded that there is a relationship between relationship marketing and the satisfaction of the clients of the San Andrés dental center, since at present it is necessary to improve the service provided to satisfy its clients
This item is licensed under a Creative Commons License