Citas bibligráficas
Requejo, C., (2023). Estrategia de comunicación para promover una cultura ambiental en el pueblo joven Fuentes Linares, Ferreñafe [Universidad Católica Santo Toribio de Mogrovejo]. http://hdl.handle.net/20.500.12423/7212
Requejo, C., Estrategia de comunicación para promover una cultura ambiental en el pueblo joven Fuentes Linares, Ferreñafe []. PE: Universidad Católica Santo Toribio de Mogrovejo; 2023. http://hdl.handle.net/20.500.12423/7212
@misc{renati/583565,
title = "Estrategia de comunicación para promover una cultura ambiental en el pueblo joven Fuentes Linares, Ferreñafe",
author = "Requejo Zorrilla, Claudia Mirella",
publisher = "Universidad Católica Santo Toribio de Mogrovejo",
year = "2023"
}
The present investigation entitled Communication strategy to promote an environmental culture in the young town of Fuentes Linares, Ferreñafe, raised as objectives: to carry out a diagnosis of the current situation on environmental culture in Fuentes Linares, to establish the steps of the communication strategy and to identify the communication tools to build relationships with the target audience. The approach used was qualitative and the design was phenomenological. Likewise, the chosen setting was the young town of Fuentes Linares. The technique of the structured interview was worked, whose instrument was the interview questionnaire that was addressed to five experts in Communication for Development, three representatives of public institutions and ten residents of the mentioned young town. It was obtained as results that the inhabitants have little interest and commitment to participate in issues of environmental culture and public institutions do not promote communication activities that allow them to be involved to raise awareness about the consequences of environmental impact. In addition, the importance of designing Communication for Development strategies was demonstrated, because they promote dialogue, the change of attitude towards a social problem and the search for solutions. For this reason, six essential steps were determined in this proposal, such as: identification of the problem and the target audience; formulation of objectives and messages; selection of the tools with which the messages will be shared; strategy design; monitoring and evaluation. Finally, the workshops, radio and social networks were the appropriate tools to generate participation in the population.
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