Citas bibligráficas
Chang, E., Gonzales, R., Valle, A. (2021). Desarrollo de un sistema de packaging para los feriantes de la Ecoferia de La Molina [Pontificia Universidad Católica del Perú]. http://hdl.handle.net/20.500.12404/18702
Chang, E., Gonzales, R., Valle, A. Desarrollo de un sistema de packaging para los feriantes de la Ecoferia de La Molina []. PE: Pontificia Universidad Católica del Perú; 2021. http://hdl.handle.net/20.500.12404/18702
@misc{renati/537861,
title = "Desarrollo de un sistema de packaging para los feriantes de la Ecoferia de La Molina",
author = "Valle Chávez, Alice Michelle",
publisher = "Pontificia Universidad Católica del Perú",
year = "2021"
}
“Pack of mushroom jams“ is our research project whose purpose is to solve the problems identified in the “EcoFeria de la Molina” by developing eco-friendly packaging because those that have now don’t fit properly for the product of each trader. The purposes to take into account are to have a sustainable branding, keep the product protected, fresh and with a perfect size packaging. These qualities help to improve the development of the products of the entrepreneurs.The general objective is to develop a packaging with eco-friendly materials, be easy to transport, ergonomic, functional and provide an adequate experience of buying products at the Ecological Fair and the specific one is to solve the problem of Cristina, a mother who carries many bags in both arms and because of this he cannot hold his son's hand. To carry out the research, we use the “Double Diamond“ design methodology which is divided into phases: research, synthesis, ideation and implementation. This methodology represents the double divergent and convergent thinking where we go from analyzing the context until we can solve the problem. Following this procedure we have begin with the observation of the space to have a better understanding, a brief interview with the owner of the brand, some interviews with clients, photographs to apply the “What, how and why?”, Then we begin to a brainstorm to solve the question and start making initial sketches, prototyping and testing until reaching a final prototyping that meets the proposed objective. For the final validation of the prototype with the user and the client we obtain a positive response that make it possible to solve the problem and create a graphic that could join the logo. We conclude that by perceiving the priority needs to be solved by the traders and consumers, we managed to create a suitable substitute for the Tantay jam product, since paper bags were used before. We managed to adapt a micro corrugated cardboard so that it will become stable for jumbo products, heavy or in packages, this versatility will help to achieve the specific problem of people like Cristina, the producer of Tantay and the other consumers.
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