Bibliographic citations
Bermudez, A., Camposano, G., Isasi, C., La, G. (2022). Gotas de vida: Propuesta integral para incrementar la donación voluntaria de sangre en el sector de salud privado en Lima [Pontificia Universidad Católica del Perú]. http://hdl.handle.net/20.500.12404/21540
Bermudez, A., Camposano, G., Isasi, C., La, G. Gotas de vida: Propuesta integral para incrementar la donación voluntaria de sangre en el sector de salud privado en Lima []. PE: Pontificia Universidad Católica del Perú; 2022. http://hdl.handle.net/20.500.12404/21540
@mastersthesis{renati/537819,
title = "Gotas de vida: Propuesta integral para incrementar la donación voluntaria de sangre en el sector de salud privado en Lima",
author = "La Madrid Vilela, Grace Stephanie",
publisher = "Pontificia Universidad Católica del Perú",
year = "2022"
}
For Peruvian society, it is not common practice to perform volunteer blood donations. Almost 80 % of blood donations comes from replacement blood donations, i.e. they are performed by the relatives or acquaintances of a patient in an emergency situation. In Peru, there is an estimated demand of 600,000 blood units per year, which could be easily met if 300,000 people donated blood twice a year. Besides the population’s lack of involvement, the blood donation process itself is unwelcoming towards the donor, making it increasingly difficult to encourage volunteer donations. Furthermore, private healthcare institutions fail in finding donors since their current blood donation campaigns do not attain the expected amount of volunteer participants, therefore deepening their dependence on replacement donations to meet their demand for emergency situations. This is where “Gotas de vida” comes to aid solve both problems. On the one hand, it aims to promote volunteer blood donations and raise awareness among potential donors through social networks, so that people commit to donate during the year. On the other hand, it proposes an agile and friendlier solution for the blood donation process through digital registration and a digital health questionnaire. This way, if deemed convenient depending on the questionnaire’s answers, people will be able to choose the location, date and hour for their blood donation based on their time available and transportation. Our solution would help private healthcare institutions attain a constant influx of volunteer blood donors, besides the implementation of a management platform for donations that would improve their internal operations. This business model, aimed at private healthcare institutions as clients, has a Social NPV of PEN 1,445 million and a Financial NPV of PEN 1,106,141 in five years. This project also corresponds with the 3rd Sustainable Development Goal: to ensure healthy lives and promote well-being for all at all ages.
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