Citas bibligráficas
Casas, D., Pérez, D. (2021). Diseño de empaque eco amigable para el yogur vegano de Botica Natural, marca sostenible comprometida con el cuidado del medio ambiente [Pontificia Universidad Católica del Perú]. http://hdl.handle.net/20.500.12404/19279
Casas, D., Pérez, D. Diseño de empaque eco amigable para el yogur vegano de Botica Natural, marca sostenible comprometida con el cuidado del medio ambiente []. PE: Pontificia Universidad Católica del Perú; 2021. http://hdl.handle.net/20.500.12404/19279
@misc{renati/537628,
title = "Diseño de empaque eco amigable para el yogur vegano de Botica Natural, marca sostenible comprometida con el cuidado del medio ambiente",
author = "Pérez Guzmán, Diego Alonso",
publisher = "Pontificia Universidad Católica del Perú",
year = "2021"
}
In the current context, there are trends to reduce pollution, generated by the production of plastics, using eco-friendly strategies. The aim of this study is to design an ergonomic and environmentally friendly package for Botica Natural's vegan yogurt, which is a sustainable brand for applying ecological politics. This proposal arises from the identification of the problem: Botica Natural does not have a functional packaging and eco-friendly materials for the transport of their products, which are delivered in glass containers in a simple paper bag, nor does it reflect the importance of caring for the environment. The problem was analyzed using the double diamond methodology, which was structured in 4 stages. Its identification was achieved after a field study and the analysis of the concepts that have an impact on it, such as healthy markets, bio-fairs and ecodesign. After defining these concepts, potential solutions were developed and evaluated by the target audience, culminating in the creation of a functional package. Finally, the proposed packaging not only protects and facilitates the transport of yogurts in glass containers, but also helps the image of the brand and its policy of ecofriendly materials, as the packaging is made of a recyclable material.
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