Bibliographic citations
Ángeles, D., Sandoval, R. (2021). Importancia del empaque ecológico para desinfectantes orgánicos de la marca Planeta Ceibo y su implementación para mejorar la relación con sus usuarios. [Pontificia Universidad Católica del Perú]. http://hdl.handle.net/20.500.12404/18801
Ángeles, D., Sandoval, R. Importancia del empaque ecológico para desinfectantes orgánicos de la marca Planeta Ceibo y su implementación para mejorar la relación con sus usuarios. []. PE: Pontificia Universidad Católica del Perú; 2021. http://hdl.handle.net/20.500.12404/18801
@misc{renati/535964,
title = "Importancia del empaque ecológico para desinfectantes orgánicos de la marca Planeta Ceibo y su implementación para mejorar la relación con sus usuarios.",
author = "Sandoval Pantoja, Rodrigo Abelardo",
publisher = "Pontificia Universidad Católica del Perú",
year = "2021"
}
This research studies the growing reception of the bio market “Healthy Market of La Molina“ focused on the demand of consumers of organic products, which are potential customers of this place. It works directly with “Planeta Ceibo“, a brand that sells disinfectants and organic cleaning products. Thus, this project seeks to verify the importance of the design of an eco-packaging to solve distribution problems to the final consumer and improve communication between product and user, the use of appropriate material and visual presentation linked to the brand. Through the methodology of the Double Diamond, applied it was possible to have a broad vision of the main need of the brand supported in interviews and observation techniques in the research field of the Healthy Market of La Molina, to the attendees of the place, and of course the collaboration of the owner, Luisa Ávila of the “Planeta Ceibo” brand. The data collected is analyzed and the problem is conceptualized, solving it with the design and preparation of a package that covers the main needs found (material, transport and communication). After the elaboration of prototypes presented to the owner of the brand and to the customers of the biopure, the final packaging could be reached, the owner and users of “Planeta Ceibo” are validated. The new packaging is accepted by checking the research hypothesis; the impact of the eco-packaging design to strengthen the user's relationship with the product and the communication of the brand with its customers, thus benefiting both sides.
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