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Escudero, T., Madueño, M. (2022). Diseño de empaques eco amigables para el transporte de envases de la marca Waylla [Pontificia Universidad Católica del Perú]. http://hdl.handle.net/20.500.12404/22667
Escudero, T., Madueño, M. Diseño de empaques eco amigables para el transporte de envases de la marca Waylla []. PE: Pontificia Universidad Católica del Perú; 2022. http://hdl.handle.net/20.500.12404/22667
@misc{renati/534879,
title = "Diseño de empaques eco amigables para el transporte de envases de la marca Waylla",
author = "Madueño Vidal, Masiel",
publisher = "Pontificia Universidad Católica del Perú",
year = "2022"
}
Título: Diseño de empaques eco amigables para el transporte de envases de la marca Waylla
Asesor(es): Hidalgo Valencia, Isabel; Gonzalez Rivero, Noel
Palabras clave: Envasado--Diseño; Embalaje--Aspectos ambientales; Alimentos--Embalaje
Campo OCDE: https://purl.org/pe-repo/ocde/ford#6.04.09
Fecha de publicación: 22-jun-2022
Institución: Pontificia Universidad Católica del Perú
Resumen: El proyecto inicio con el propósito de buscar soluciones para el transporte productos
de potes de vidrio indagando así, que el empaque sea eco amigable para la marca
elegida. Waylla ofrece a sus consumidores productos sanos y naturales como los
hongos y harinas de sabores variados. Este producto final solucionara el problema
que había en general, la falta de una identidad gráfica y empaque ecológico. Sin
embargo, es de recalcar que el interés del estudio se centró en diseñar empaques
que respondieran a las características del proyecto, es decir, que fuera ecológico,
funcional, emocional y llamativo para sus clientes. Se creo un prototipo que le
permitiría al usuario visualizar el producto, acompañado de un universo gráfico y que
transmitiera la estética orgánica de la marca. Los resultados obtenidos fueron
favorables evidenciando así el cuidado medioambiental. En la última entrevista
realizadas, el público objetivo había comentado que los empaques eran innovadores,
fácil de transportar, ecológicos y reusables lo cual le beneficia, pero sobre todo si lo
adquirían.
The project started with the purpose of looking for solutions for the transport of glass pot products, thus investigating that the packaging be eco-friendly for the chosen brand. Waylla, which offers its consumers healthy and natural products such as mushrooms and flour with varied flavors. This final product will solve the problem that was in general, the lack of a graphic identity and ecological packaging. However, it should be emphasized that the interest of the study wa focused on designing packaging that responded to the characteristics of the project, that is, it was ecological, functional, emotional and striking for its clients. A prototype was created that would allow the user to visualize the product, accompanied by a graphic universe and that transmitted the organic aesthetics of the brand. The results obtained were favorable thus demonstrating environmental care. In the last interview, the target audience had commented that the packaging was innovative, easy to transport, ecological and reusable, which benefits him but especially if they acquired it.
The project started with the purpose of looking for solutions for the transport of glass pot products, thus investigating that the packaging be eco-friendly for the chosen brand. Waylla, which offers its consumers healthy and natural products such as mushrooms and flour with varied flavors. This final product will solve the problem that was in general, the lack of a graphic identity and ecological packaging. However, it should be emphasized that the interest of the study wa focused on designing packaging that responded to the characteristics of the project, that is, it was ecological, functional, emotional and striking for its clients. A prototype was created that would allow the user to visualize the product, accompanied by a graphic universe and that transmitted the organic aesthetics of the brand. The results obtained were favorable thus demonstrating environmental care. In the last interview, the target audience had commented that the packaging was innovative, easy to transport, ecological and reusable, which benefits him but especially if they acquired it.
Enlace al repositorio: http://hdl.handle.net/20.500.12404/22667
Disciplina académico-profesional: Arte con mención en Diseño Gráfico
Institución que otorga el grado o título: Pontificia Universidad Católica del Perú. Facultad de Arte y Diseño
Grado o título: Bachiller en Arte con mención en Diseño Gráfico
Fecha de registro: 22-jun-2022
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