Citas bibligráficas
Jara, A., Baumann, C., Bettner, C., Henning, C. (2023). Consulting project: Bio Natural Solutions [Pontificia Universidad Católica del Perú]. http://hdl.handle.net/20.500.12404/24973
Jara, A., Baumann, C., Bettner, C., Henning, C. Consulting project: Bio Natural Solutions []. PE: Pontificia Universidad Católica del Perú; 2023. http://hdl.handle.net/20.500.12404/24973
@mastersthesis{renati/534364,
title = "Consulting project: Bio Natural Solutions",
author = "Henning, Cleveland Ambrose",
publisher = "Pontificia Universidad Católica del Perú",
year = "2023"
}
The following research report has been compiled by a group of MBA students from the CENTRUM Graduate Business School of the Pontifical Catholic University of Peru. Throughout the next ten chapters, a variety of topics will be addressed and analysed concerning the proposed international expansion of Peruvian biotechnology firm, Bio Natural Solutions SAC (BNS). Extensive background research was conducted on the internal and external factors affecting the firm, both domestically and within an international context. The paper subsequently uses a combination of proven, theoretical methodology to answer the following research question: “What location in Mexico is best suited for Bio Natural Solutions to set up a distribution centre in order to serve the Central American territory with Vital Cover in the long-term?” BNS is a growing start-up operating in the agrichemical segment. As a fruit coating producer, BNS is invariably tied to the agriculture industry which is forecasted to experience considerable growth in both Peru as well as Mexico. It is imperative for the company to locate their operation is an area that is high in citrus crops yields, holds a concentration of potential customers in the form of fruit packers and exporters, and is well connected to major logistical hubs, to ensure smooth supply chain management. These considerations have been compiled into a weighted decision matrix that can be used to develop a comprehensive justification for where to base a distribution operation. Based on the subsequent research and data analysis, it has been concluded that the city, Martinez de la Torre, in the state of Veracruz, it the most advantageous location to center the expansion effort. Taken all together, the information and data provided throughout this paper will provide BNS will a pragmatic roadmap to assist in their global expansion.
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