Citas bibligráficas
Falconi, S., Romero, M., Clausen, M., Zuñiga, J. (2023). Modelo prolab: Plan de negocio para la implementación de una planta de alginato de sodio [Pontificia Universidad Católica del Perú]. http://hdl.handle.net/20.500.12404/24073
Falconi, S., Romero, M., Clausen, M., Zuñiga, J. Modelo prolab: Plan de negocio para la implementación de una planta de alginato de sodio []. PE: Pontificia Universidad Católica del Perú; 2023. http://hdl.handle.net/20.500.12404/24073
@mastersthesis{renati/532306,
title = "Modelo prolab: Plan de negocio para la implementación de una planta de alginato de sodio",
author = "Zuñiga Montes, José Antonio",
publisher = "Pontificia Universidad Católica del Perú",
year = "2023"
}
A business opportunity was identified in the dental sector and the food industry of Metropolitan Lima and Callao, such as the enormous unsatisfied need of the thousands of clients and millions of users due to the long waiting time and the increase in prices of imported alginate. This market has a growth potential of 3% per year according to projections of the Ministry of Economy and Finance MEF, this represents a potential 2.8 million users whose estimated amount in sales for the first year is US $677 thousand, said amount represents 10% of the potential market captured by our business model. This research work proposes to develop a business model to obtain sodium alginate from Macrosystis-type brown algae from the Marcona Peru coast. Said unique product in features and benefits of low cost and better quality valued by customers. According to a survey carried out, 95% of customers affirm that they would buy our product if it were available. For which our marketing strategy and implementation is distinguished by its unique selling proposition such as the ability to deliver product to your customers faster than any of your competitors. The business model requires an investment of US$450,000 for the construction of equipment and working capital for the alginate plant in Marcona. Once the business model is launched, it proposes to offer a 32% return to creditors and investors. These investors could recover their investment in two years through the free cash flows generated by the business whose result measured through the net present value NPV is US $842 thousand at a weighted average cost WACC of 10.3%. The proposed business model has a positive impact on the sustainable development objectives SDGs No. 8, 13 and 14 with a social net present value of US $618 thousand at a social discount rate of 8%.
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