Citas bibligráficas
Rodriguez, A., Flores, P., Roca, G., Horna, S. (2022). Proyecto “Color Turismo”: Arte para seguir transformando el barrio de Leticia [Pontificia Universidad Católica del Perú]. http://hdl.handle.net/20.500.12404/23467
Rodriguez, A., Flores, P., Roca, G., Horna, S. Proyecto “Color Turismo”: Arte para seguir transformando el barrio de Leticia []. PE: Pontificia Universidad Católica del Perú; 2022. http://hdl.handle.net/20.500.12404/23467
@misc{renati/528733,
title = "Proyecto “Color Turismo”: Arte para seguir transformando el barrio de Leticia",
author = "Horna Morales, Siara Maria Milagros",
publisher = "Pontificia Universidad Católica del Perú",
year = "2022"
}
Since the execution of the “Arcoiris“ Project of the Qroma company, a window of opportunities was opened for the development of tourism in the Leticia neighborhood which belongs to Rimac district, Lima province, due to the route of painted murals. This research work seeks to propose a communication strategy that responds to the problem: the unknowledge of the potential benefits of tourism development by the residents of Leticia. This strategy will make it possible to start an articulated work between neighbors and local actors. The main expected results are the strengthening of the internal and external capacities of the network of tourism promoters, for its positioning, and thus achieve an increase in the participation of neighbors in tourist activities. In this sense, it is concluded that the identification and strengthening of neighbors who have the role of promoters is necessary for an articulated work that establishes better communication bridges between institutions and the beneficiary communities for a project on the development of local tourism.
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