Bibliographic citations
Calderon, M., Paucar, E., Ramos, B., Sarmiento, C. (2022). Modelo prolab: DOC 24/7, propuesta de modelo de negocio para la implementación de una solución tecnológica orientada a brindar acceso a atenciones médicas [Pontificia Universidad Católica del Perú]. http://hdl.handle.net/20.500.12404/22646
Calderon, M., Paucar, E., Ramos, B., Sarmiento, C. Modelo prolab: DOC 24/7, propuesta de modelo de negocio para la implementación de una solución tecnológica orientada a brindar acceso a atenciones médicas []. PE: Pontificia Universidad Católica del Perú; 2022. http://hdl.handle.net/20.500.12404/22646
@mastersthesis{renati/527138,
title = "Modelo prolab: DOC 24/7, propuesta de modelo de negocio para la implementación de una solución tecnológica orientada a brindar acceso a atenciones médicas",
author = "Sarmiento Durand, Cynthia Angelica",
publisher = "Pontificia Universidad Católica del Perú",
year = "2022"
}
This project proposes a new business model to address a social problem that affects the country: the lack of access and capacity for medical care for citizens, further evidenced by the pandemic caused by covid-19. It initially focuses on facilitating medical care for the citizens of the department of Ica. The solution consists of a mobile application called DOC 24/7, which offers medical care services, as well as other health professionals (nursing professionals, dieticians, social workers, medical assistants, therapists, nursing assistants). Using this application, users will be able to validate the tuition of the doctors and the accreditation of their respective specialties. Likewise, users will see the comments and recommendations left by others. Users can also book an appointment with the chosen doctor or health professional and the consultation will be carried out remotely or in person depending on the complexity of the case. DOC 24/7 is sustainable over time, since it meets a basic need and allows users to access a much more varied offer of specialists. The impact on users is positive, since the application provides security and trust. Socially, the proposal has an impact mainly on SDG 3 and also on SDG 8. Certain benefits were identified as the main aspects that will improve the quality of life of users, among which time savings stand out, the reduction of risk of contagion by infectious diseases, a lower cost per transfer of the patient, the reduction of carbon dioxide emissions, among others. The quantification of the social impact of the application was achieved, resulting in S/ 18’649,032.37. Finally, the project is financially viable, because the company would start with an investment of S/ 68,900.00, and will be able to obtain a NPV of S/ 947,705.49; an IRR of 128%, a recovery period of 2.02 and a Benefit/Cost indicator of 14.75, which determines that the proposal generates value over time.
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