Citas bibligráficas
Prado, J., (2019). Nivel de eficiencia del proceso logístico refrigerado para la exportación de palta fresca de la empresa Torre Blanca S. A. - 2017 [Tesis, Universidad Privada del Norte]. https://hdl.handle.net/11537/21547
Prado, J., Nivel de eficiencia del proceso logístico refrigerado para la exportación de palta fresca de la empresa Torre Blanca S. A. - 2017 [Tesis]. PE: Universidad Privada del Norte; 2019. https://hdl.handle.net/11537/21547
@misc{renati/526261,
title = "Nivel de eficiencia del proceso logístico refrigerado para la exportación de palta fresca de la empresa Torre Blanca S. A. - 2017",
author = "Prado Obregón, Jashira Elina",
publisher = "Universidad Privada del Norte",
year = "2019"
}
The present investigation was developed in the processing company Torre Blanca SA, belonging to the Romero Group. The company is located in the district of Chancay, Lima, and is dedicated to the processing and commercialization of refrigerated fruits or vegetables for the development of the agro export, guaranteeing the experience during the entire logistics chain and has facilities for the processing of avocado, asparagus, pomegranate, mango, citrus, blueberries, grapes and strawberries. Currently, Franco Guerrini, general manager of the company, achieved positioning in European markets and is looking to increase the percentage contribution to the market of countries such as Colombia and Guatemala. In addition, an investigation is being carried out on the logistics process to define the level of efficiency and make a diagnosis, which allows Torre Blanca to identify logistic indicators that determine its export capacity to venture into new markets. For this research, the non-experimental transversal design was used, because data were collected in a certain time and the study phenomenon was observed in natural context without being modified. In addition, to receive additional data from the processes, a questionnaire was prepared for the workers. As a result, the company showed high efficiency in the agro-export logistics chain.
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