Citas bibligráficas
Roldan, A., Vereau, C. (2014). Estudio de pre factibilidad para fabricación y comercialización de una crema de pisco en la ciudad de Trujillo [Tesis, Universidad Privada del Norte]. https://hdl.handle.net/11537/3597
Roldan, A., Vereau, C. Estudio de pre factibilidad para fabricación y comercialización de una crema de pisco en la ciudad de Trujillo [Tesis]. PE: Universidad Privada del Norte; 2014. https://hdl.handle.net/11537/3597
@misc{renati/526032,
title = "Estudio de pre factibilidad para fabricación y comercialización de una crema de pisco en la ciudad de Trujillo",
author = "Vereau Merino, Carmen Alejandra",
publisher = "Universidad Privada del Norte",
year = "2014"
}
The alcoholic drinks market has increased in recent years, thus creating different brands with different flavors and taste of each consumer. Today the variety of drinks, cocktails, meals and even desserts that take pisco have been increasing in recent years, that is why we consider it as the flagship of our country and not just because it is accepted in a good way here, if not abroad as a distillate different aromasand flavors that are delighting palates in each of the presentations you have. The business idea proposal involves the installation of a manufacturing and marketing of milk cream with Pisco in the region, from the city of Cascas, which aim to meet the demand for alcohol in people seeking a drink to accompany any meeting or social event. Our innovative product is an idea in the market as there are similar products but not equal. The market will be people from the ages of 18-50 years, socioeconomic level A, B and C of Trujillo, from the Department of La Libertad. Being the capital cost of 326,742 soles with a time horizon of five years evaluation, giving a result the economic NPV 180,155 and 173,954 financial NPV, the economic IRR 18.81 % and IRR Financial 23.52 % and Capital recovery period 4 years and 5 months.
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