Citas bibligráficas
Toro, T., Toro, M. (2014). Estudio de pre-factibilidad para la instalación del restaurante campestre Toro, en el sector Santa Rosa – Menocucho, Laredo [Tesis, Universidad Privada del Norte]. https://hdl.handle.net/11537/1363
Toro, T., Toro, M. Estudio de pre-factibilidad para la instalación del restaurante campestre Toro, en el sector Santa Rosa – Menocucho, Laredo [Tesis]. PE: Universidad Privada del Norte; 2014. https://hdl.handle.net/11537/1363
@misc{renati/524851,
title = "Estudio de pre-factibilidad para la instalación del restaurante campestre Toro, en el sector Santa Rosa – Menocucho, Laredo",
author = "Toro Galarreta, Mercedes Hilda",
publisher = "Universidad Privada del Norte",
year = "2014"
}
ABSTRACT The Country Restaurant Toro is located the Santa Rosa - Menocucho of Laredo, a hot spot and very popular for its pleasant climate and natural environment, is just 20 minutes from Trujillo. The new proposal Country Restaurant Toro born as an alternative for families looking for a family recreation where they can receive personal attention in the restaurant, enjoy nature and tradition. The Country Restaurant Toro has the restaurant area and other recreational areas such as pools, popcorn sports, recreational games, dance, parking, among others. The potential market is families of NSE A, B and C of the urban area of Trujillo. To determine the target market was considered the limit capacity of services and effective market in the fifth year, leaving 76,931 annual services the first year and 84,109 services a year to complete the project. The critical factors of success of this business are: strategic location, the warm climate, natural environment free of pollution, personalized attention, the presentations of Peruvian Paso Horses. The Country Restaurant Toro for precise positioning in the market use a strategy based on service differentiation offered within a safe and welcoming. The evaluation horizon is 5 years with an investment of S /. 422,919.50, where 70% (S /. 296,043.65) is to be equity investors and 30% (S /. 126,875.85) capital funded. It has been demonstrated in this project through the economic and financial evaluation that the prefeasibility study of the Country Restaurant Toro meets the objectives. Concluding finally is a project attractive profitable viable because generates a VANE actual S /. 466,361.79 A TIRE actual 64.47% with a payback period of capital for 2 years.
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