Bibliographic citations
Cuenca, D., (2023). La gestión del talento humano en la imagen institucional en época de la COVID-19, en las entidades financieras del distrito de Cajamarca en el 2020 [Tesis, Universidad Privada del Norte]. https://hdl.handle.net/11537/33503
Cuenca, D., La gestión del talento humano en la imagen institucional en época de la COVID-19, en las entidades financieras del distrito de Cajamarca en el 2020 [Tesis]. PE: Universidad Privada del Norte; 2023. https://hdl.handle.net/11537/33503
@mastersthesis{renati/524821,
title = "La gestión del talento humano en la imagen institucional en época de la COVID-19, en las entidades financieras del distrito de Cajamarca en el 2020",
author = "Cuenca Gonzalez, Domingo Alberto",
publisher = "Universidad Privada del Norte",
year = "2023"
}
The research was carried out with the main scientific task of determining the impact between institutional image and human talent management in financial entities in the jurisdiction of Cajamarca 2020 during the covid-19 period. For such case, a quantitative approach of transversal type with a descriptive - explanatory level and non-experimental design was used, where a sample of 259 workers was considered, who were submitted to two instruments (24 items for human talent management, and 16 items for institutional image), being these validated by experts' criteria and Cronbach's alpha. As a general result it was found that the institutional image is influenced by the human talent management of the financial entities, likewise, its determination factor (R2) was 0.203 and its adjusted determination coefficient was 0.200, in addition, the regression resulted in a beta of 0.451, which means that the influence was positive; finally, it was concluded that there is evidence of a significant influence (< 0.001) of the human talent management on the institutional image being positively directed, specifically it explained 20% of the variance of the dependent variable.
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