Citas bibligráficas
Sánchez, M., Vásquez, E. (2016). Estrategias de marketing religioso para la fidelización de feligreses de las iglesias cristianas en el distrito de Trujillo en el año 2016, un análisis comparativo [Tesis, Universidad Privada del Norte]. https://hdl.handle.net/11537/10050
Sánchez, M., Vásquez, E. Estrategias de marketing religioso para la fidelización de feligreses de las iglesias cristianas en el distrito de Trujillo en el año 2016, un análisis comparativo [Tesis]. PE: Universidad Privada del Norte; 2016. https://hdl.handle.net/11537/10050
@misc{renati/524708,
title = "Estrategias de marketing religioso para la fidelización de feligreses de las iglesias cristianas en el distrito de Trujillo en el año 2016, un análisis comparativo",
author = "Vásquez Cueva, Erika Lizett",
publisher = "Universidad Privada del Norte",
year = "2016"
}
ABSTRACT This study MARKETING STRATEGIES RELIGIOUS FOR LOYALTY PARISHIONERS OF CHRISTIAN CHURCHES IN THE DISTRICT OF TRUJILLO In 2016, a comparative analysis is designed technically and methodologically according to knowledge with the authors on the subject supported the results of a study of descriptive research carried out to the population in the geographical area of the district of Trujillo. In the first part of the project, an analysis of the background related to the subject of study where we see that over time the Catholic Church despite having much market share in the world, increasingly are different religions appearing it was made that have managed to gain market share and position, making has a religious migration by parishioners to these new religions. The main objective of the research is to know what the most efficient strategies using these Christian churches to gain more positioning and loyalty of his faithful making them a commitment and a strong bond with your church are. However, the authors emphasize the importance it is for Christian churches have knowledge about religious marketing, so that the heads or those responsible for each of them to use for their benefit and thus attract their faithful loyalty and earn more trujillano share of the market.
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