Citas bibligráficas
Rey, K., Vidal, N. (2016). Oportunidad de negocio para la miel de abeja de Cajamarca de acuerdo a las características que determinan la decisión de compra del consumidor de miel en Módena, Italia, periodo 2017-2021 [Tesis, Universidad Privada del Norte]. https://hdl.handle.net/11537/13309
Rey, K., Vidal, N. Oportunidad de negocio para la miel de abeja de Cajamarca de acuerdo a las características que determinan la decisión de compra del consumidor de miel en Módena, Italia, periodo 2017-2021 [Tesis]. PE: Universidad Privada del Norte; 2016. https://hdl.handle.net/11537/13309
@misc{renati/524577,
title = "Oportunidad de negocio para la miel de abeja de Cajamarca de acuerdo a las características que determinan la decisión de compra del consumidor de miel en Módena, Italia, periodo 2017-2021",
author = "Vidal Quispe, Nelly Milagritos",
publisher = "Universidad Privada del Norte",
year = "2016"
}
Italy is a well-known potential market that demands different types of good quality products at an affordable price. A team of agronomist engineers who live in the province of Cajamarca and are engaged in beekeeping for years, nowadays is immersed in a training project for empirical beekeepers. The team wants to obtain good levels of production and aspire to create a product with export standards and at a fair price for all suppliers. Identifying the main characteristics that determine the purchase decision to commercialize honey bee, help determine differential advantages that lead to identify a new business opportunity and raise the levels of acceptance of bee honey of Cajamarca in Modena, Italy. The main characteristics that determine the purchase decision were determined, being the most recognized the price, the nutritional data, the certificates of guarantee and the weight; we can then observe that the consumer worries about the class or the quality of the product that they consume, giving preference to the healthy and innocuous ones, which indicates that the opportunity of business lies in not competing for those who already consume ecological honey, but focusing on the non-consumers, as the interviews carried out indicate that the main reasons people don’t consume this type of honey is the price; however, they indicated that they would consume it if it has both the proper quality certificates and an affordable price, because in Italy the cost on average is 7 EUR per 200 to 250 grams. Peru has not been a participant in exports or imports of honey bee for many years. In previous years, Peru exported certain quantities; however, the activity stopped because, according to beekeepers, honey was bought at a very low price because it was a bulk shipment. With these conclusions, and due to the interviews which show an open mind to the consumption of a bee honey from Peru, we propose an inclination for the creation of a product with quality certificates that can carry the ecology badge, in addition to a Fair Trade certification. The concepts generated by Kim and Mauborgne in the Blue Ocean Strategy have been used, since we propose to capture a new market niche where the business opportunity lies with a differential advantage, a product of excellent quality at a fair price. Since the team of engineers who want to approach this market will have the necessary financing, it is suggested the use of TV advertising and magazines or newspapers, as they are the most effective advertising channels, highlighting the properties of the product and its traceability to generate a perception of reliability.
IMPORTANTE
La información contenida en este registro es de entera responsabilidad de la universidad, institución o escuela de educación superior que administra el repositorio académico digital donde se encuentra el trabajo de investigación y/o proyecto, los cuales son conducentes a optar títulos profesionales y grados académicos. SUNEDU no se hace responsable por los contenidos accesibles a través del Registro Nacional de Trabajos de Investigación – RENATI.