Citas bibligráficas
Sabana, J., (2018). Generación de valor y gestión estratégica de una empresa privada de educación universitaria de la ciudad de Trujillo, 2017 [Tesis, Universidad Privada del Norte]. https://hdl.handle.net/11537/14955
Sabana, J., Generación de valor y gestión estratégica de una empresa privada de educación universitaria de la ciudad de Trujillo, 2017 [Tesis]. PE: Universidad Privada del Norte; 2018. https://hdl.handle.net/11537/14955
@mastersthesis{renati/523099,
title = "Generación de valor y gestión estratégica de una empresa privada de educación universitaria de la ciudad de Trujillo, 2017",
author = "Sabana Ramírez, Jorge Luis",
publisher = "Universidad Privada del Norte",
year = "2018"
}
ABSTRACT The present investigation was proposed as a general objective, to determine the relationship between the generation of value and the strategic management of a private enterprise of university education of the city of Trujillo - 2017. To demonstrate the research the hypothesis was raised: the generation of value It relates directly and positively to the strategic management of a private university education in the Trujillo district city - 2017. Regarding the methodology, the present investigation, due to its approach, is a quantitative research and its scope is a correlational investigation, and its design is nonexperimental. Regarding the data collection techniques that were used for the present investigation were, direct observation and documentary analysis and for the processing and analysis of information were used statistical methods: least squares method, Pearson correlation coefficient and the coefficient of determination. After analyzing the results and the discussion with other researches, the following conclusion was reached: The indices of value generation and strategic management allowed us to examine that there is an average negative relationship between the two variables, because the degree of correlation is -0.682; that is, when the generation of value increases, the strategic management of the university decreases. It was also shown that the correlation is not significant at the 0.318 level, which indicates that there is a 31.8% chance of error when accepting the research hypothesis, so the null hypothesis is rejected and accepted.
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