Bibliographic citations
Terrones, G., (2019). Comercialización de productos eco- amigables en el posicionamiento de la empresa Tank’s Perú como una organización protectora del ambiente, en Trujillo 2018 [Tesis, Universidad Privada del Norte]. https://hdl.handle.net/11537/21606
Terrones, G., Comercialización de productos eco- amigables en el posicionamiento de la empresa Tank’s Perú como una organización protectora del ambiente, en Trujillo 2018 [Tesis]. PE: Universidad Privada del Norte; 2019. https://hdl.handle.net/11537/21606
@misc{renati/521980,
title = "Comercialización de productos eco- amigables en el posicionamiento de la empresa Tank’s Perú como una organización protectora del ambiente, en Trujillo 2018",
author = "Terrones Araujo, Gianfranco Antonio",
publisher = "Universidad Privada del Norte",
year = "2019"
}
The objective of the present investigation is to determine what is the effect of the marketing of eco-friendly products in the positioning of the company Tank's Peru as a company that protects the environment in Trujillo, in 2018, based on the number of companies Security in Peru has been growing significantly, mainly due to the increase of criminal acts in different parts of the country. Trujillo is not the exception, because it is enough to check the Yellow Pages portal (2018) to find a total of 35 security companies with operations in Trujillo dedicated to the sale of products for the monitoring of homes and commercial premises, as well as services to safeguard events and corporate services; In this sense, a trend of differentiation has been developed in recent years that has allowed changing traditional markets is green marketing, and specifically the commercialization of Eco-Friendly products, whose approach started from companies such as Ford, Toyota, Honda and Nissan, which are today the brands that lead the way towards the use of renewable energy (Yto, 2018). So in this investigation we raised the problem of what is the effect of the marketing of eco-friendly products in the positioning of Tank's Peru as a company that protects the environment. This research is part of the non-experimental design is also known as systematic research in which the researcher has no control over the variation of the variables, since this is achieved not by direct manipulation but by means of the selection of the units of analysis in which the variable studied has presence; likewise, it is descriptive because a theoretical investigation is carried out, by means of the confrontation of bibliographical sources, such as books, theses, and others of importance, that allow us to deepen in the variables studied and to respond to the objectives of the research. In addition, surveys were applied to 15 client companies. Obtaining as main results that customers directly associate Tank's Peru as the only company in the Trujillano market that uses and markets eco-friendly products; and this factor also influences the purchasing decision of the client companies; they also identify them as very efficient products, and in their entirety agree that eco-friendly products attract new customers, showing an effect of valuation on the brand. As a main conclusion, we can indicate that, the effect of marketing eco-friendly products is that customers associate the company as an organization concerned with protecting the environment, and that eco-friendly products represent only 40% of the reasons for the recommendation of these products.
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