Citas bibligráficas
Huamán, L., (2019). El marketing interno en la Institución Educativa Particular Ramón Castilla, en la ciudad de Cajamarca, 2018 [Tesis, Universidad Privada del Norte]. https://hdl.handle.net/11537/22015
Huamán, L., El marketing interno en la Institución Educativa Particular Ramón Castilla, en la ciudad de Cajamarca, 2018 [Tesis]. PE: Universidad Privada del Norte; 2019. https://hdl.handle.net/11537/22015
@misc{renati/520161,
title = "El marketing interno en la Institución Educativa Particular Ramón Castilla, en la ciudad de Cajamarca, 2018",
author = "Huamán Álvarez, Leyla Elízabeth",
publisher = "Universidad Privada del Norte",
year = "2019"
}
ABSTRACT This research develops the topic of internal marketing at the Ramón Castilla Private Educational Institution in the city of Cajamarca - Peru, during the year 2018. The thesis aimed to describe the internal marketing situation of the Private Educational Institution `` Ramón Castilla` `, from Cajamarca in 2018. The development of the thesis was possible, thanks to the use of the internal marketing model of María Bohnenberger. The research work was non-experimental, descriptive. The study did not use a type of sampling, since 100% of the population will be taken because it is a small and accessible population for research, which corresponds to 42 employees of the Ramón Castilla company, the thesis used the census as a technique and its Instrument was the census sheet. The investigation reached the following conclusion: the internal marketing situation of the Private Educational Institution `` Ramón Castilla``, of Cajamarca in 2018, shows non-uniform results being that, 21.43% disagree, 33.33% are Show indifferent and 40.48% agree. This is because the company still does not adapt an internal marketing management philosophy that aims at effective action in the external environment of the organization, through an appropriate work environment that respects the needs and wishes of employees. KEYWORDS: Internal marketing, endomarketing, internal customer satisfaction, organizational commitment, marketing.
Este ítem está sujeto a una licencia Creative Commons Licencia Creative Commons