Bibliographic citations
Ttica, J., Toro, M. (2022). Gestión comercial en la empresa importadora de insumos médicos “Steo Consulting S. A. C.” en el distrito de San Martín de Porres, 2020 [Tesis, Universidad Privada del Norte]. https://hdl.handle.net/11537/32135
Ttica, J., Toro, M. Gestión comercial en la empresa importadora de insumos médicos “Steo Consulting S. A. C.” en el distrito de San Martín de Porres, 2020 [Tesis]. PE: Universidad Privada del Norte; 2022. https://hdl.handle.net/11537/32135
@misc{renati/519251,
title = "Gestión comercial en la empresa importadora de insumos médicos “Steo Consulting S. A. C.” en el distrito de San Martín de Porres, 2020",
author = "Toro Umbo, Maria del Rosario",
publisher = "Universidad Privada del Norte",
year = "2022"
}
In recent years, the trade is no longer a simple retail distribution point, displaying products and waiting for customers to purchase them. Now the demand of the clients to satisfy their needs is observed, for this there are multiple tools in commercial management to evaluate the activities of the companies and make their commercial proposal known to the public. This makes it possible to know the market, the competition, the adaptation to changes in the environment, the opinions of real and potential customers. But many companies do not consider or are not aware that the application of good commercial management is essential for the success of the organization. This research is of a qualitative, descriptive cross-sectional type, where our main objective is the analysis of commercial management in the importing company of medical supplies “STEO Consulting S.A.C.“ in San Martin de Porres in the year 2020. This is how we seek to guide those entrepreneurial companies that are just starting out and need a starting point to apply adequate commercial management and minimize risks. Finally, it was established that the company is achieving its objectives, its expected utility, thanks to proper business management and other factors.
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