Citas bibligráficas
Vigo, C., (2019). Gestión por proceso y su impacto en la comercialización de la empresa Consorcio Vigo S. A. C – Trujillo 2019 [Tesis, Universidad Privada del Norte]. https://hdl.handle.net/11537/21893
Vigo, C., Gestión por proceso y su impacto en la comercialización de la empresa Consorcio Vigo S. A. C – Trujillo 2019 [Tesis]. PE: Universidad Privada del Norte; 2019. https://hdl.handle.net/11537/21893
@misc{renati/518333,
title = "Gestión por proceso y su impacto en la comercialización de la empresa Consorcio Vigo S. A. C – Trujillo 2019",
author = "Vigo Rodríguez, César Jhonatan",
publisher = "Universidad Privada del Norte",
year = "2019"
}
The purpose of this research is to determine the impact of the management by processes in the marketing of the company Consorcio Vigo S.A.C. in the city of Trujillo in the year 2019. This research is of experimental type of pre-experimental degree. The sample for the study were the processes related to the area of commercialization of the company, it was entailed to a simple random sample equivalent to 45 clients of the furniture store, and 5 collaborators of the area of sales. The most relevant results in positioning has an increase of 0.28% respect between 2018 and 2019, on the other hand is the increase in the utility of sales is 4.49%, while the productivity is evidence a decrease in materials Used All this with respect to the variable marketing, while in the variable of management by processes have that in the dimensions of planning, execution and measurement it was achieved to have a 100% of significant results and in terms of improvement was obtained the 50% of Expected results, so it is concluded that if there is impact of the management by processes in the marketing of the company Consorcio Vigo S.A.C.
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