Citas bibligráficas
Gamboa, D., (2022). Análisis del marketing mix existente en la Institución Educativa Privada Pequeñas Alegrías, en la ciudad de Trujillo, 2021 [Tesis, Universidad Privada del Norte]. https://hdl.handle.net/11537/31703
Gamboa, D., Análisis del marketing mix existente en la Institución Educativa Privada Pequeñas Alegrías, en la ciudad de Trujillo, 2021 [Tesis]. PE: Universidad Privada del Norte; 2022. https://hdl.handle.net/11537/31703
@misc{renati/516252,
title = "Análisis del marketing mix existente en la Institución Educativa Privada Pequeñas Alegrías, en la ciudad de Trujillo, 2021",
author = "Gamboa Mantilla, Dalila Ximena",
publisher = "Universidad Privada del Norte",
year = "2022"
}
The general objective of this research work was to analyze the existing Marketing Mix in Pequeñas Alegrías Private Educational Institution, based on 5 specific dimensions which were: product/service, price, place, promotion and people; and thanks to its development it was possible to respond effectively to the following question: How to analyze the existing Marketing Mix in Pequeñas Alegrías Private Educational Institution, in the city of Trujillo in the year 2021? Regarding the methodology used, it was descriptive in nature, since the marketing mix variable was described as it is presented naturally in the educational institution, and of applicative type since the data collection was taken in the same period of time. The research design was non-experimental and had a mixed approach, because it sought to complement the results in a qualitative and quantitative way; and the instruments used were observation form, structured interview guide and questionnaire. For its development there were two populations: 21 employees and 324 legal guardians, but the instruments were applied to a sample of 6 employees and 196 legal guardians respectively, and within the main results it is concluded that the Marketing Mix existing in Pequeñas Alegrías Private Educational Institution was found in an optimal state, according to the findings obtained in each dimension of study, and that there are aspects to improve which will serve for future research.
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