Citas bibligráficas
Noriega, S., (2021). Endomarketing y la satisfacción laboral en los colaboradores de la cooperativa San Lorenzo de Trujillo [Tesis, Universidad Privada del Norte]. https://hdl.handle.net/11537/27567
Noriega, S., Endomarketing y la satisfacción laboral en los colaboradores de la cooperativa San Lorenzo de Trujillo [Tesis]. PE: Universidad Privada del Norte; 2021. https://hdl.handle.net/11537/27567
@mastersthesis{renati/515222,
title = "Endomarketing y la satisfacción laboral en los colaboradores de la cooperativa San Lorenzo de Trujillo",
author = "Noriega Alvarez, Stephanie Milagros",
publisher = "Universidad Privada del Norte",
year = "2021"
}
The objective of this research was to determine the relationship between endomarketing and job satisfaction in the collaborators of the San Lorenzo de Trujillo Cooperative. The research was of an applied type, non-experimental design, correlational scope and cross sectional. The technique used was the survey and the questionnaire as an instrument. The study population was made up of the 99 collaborators who have the cooperative, among the most relevant results it was found that 23.23% of the collaborators indicate that the level of endomarketing in the Cooperativa San Lorenzo is bad, 57.58% indicated that the level it is regular and 19.19% indicated that it is good; Likewise, 21.21% of the collaborators indicated that the level of job satisfaction in the collaborators of the San Lorenzo Cooperative is bad, 64.65% indicated that the level is regular and 14.14% indicated that the level is good and it was concluded The main thing that there is a positive and significant relationship between endomarketing and job satisfaction in the collaborators of the San Lorenzo Cooperative, 2020.
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