Citas bibligráficas
Verona, D., (2017). Impacto de las juntas de negocios como estrategia comercial del canal tradicional en la empresa peruana de Moldeados S.A., Lima, 2017 [Tesis, Universidad Privada del Norte]. https://hdl.handle.net/11537/11308
Verona, D., Impacto de las juntas de negocios como estrategia comercial del canal tradicional en la empresa peruana de Moldeados S.A., Lima, 2017 [Tesis]. PE: Universidad Privada del Norte; 2017. https://hdl.handle.net/11537/11308
@misc{renati/514864,
title = "Impacto de las juntas de negocios como estrategia comercial del canal tradicional en la empresa peruana de Moldeados S.A., Lima, 2017",
author = "Verona Rodríguez, Dalila",
publisher = "Universidad Privada del Norte",
year = "2017"
}
ABSTRACT This research, in the professional experience modality, on the impact generated by the business activity Juntas de Negocios, in the Peruana de Moldeados S.A.company is to analyze the traditional and / or mass channel market; For disposable packaging products, it is determined that it is still in its continuous development cycle, allowing the interest of other companies, both in the same item and in others, to diversify their products to market them. It is for this reason that this thesis allows to know that the Business Board at the beginning was only raised as the only objective to generate sales and customer loyalty; However, weaknesses were observed. Before that, the situation was analyzed where it was possible to evidence a bad approach since its inception, since only meetings were directed to generate sales (these were evidenced by a natural or vegetative growth of the market on the products of greater rotation) and loyalty of the Clients based on the socialization between the members of the commercial meeting and the company; That although it is true that the results based on the initial objectives were successful, we did not have a focused approach towards actions that lead to the emerging market change. Therefore, this research reveals the causes and their effects with a comprehensive diagnosis and with it the improvement plans that allowed to re-structure the initial objectives. The main result was a positive impact on the commercial activity approach, which generated a more comprehensive approach, since it was emphasized in two senses, the improvement effects were qualitative and quantitative; This is why, in recent years, these results have contributed to the division, higher than expected sales, but above all, taking joint actions to innovate and create more proactive barriers to competition in the face of a potential threat in the market. In this way, a precedent was achieved by informing and demonstrating that it is not only generating sales and loyalty, but also leading to innovative actions, strategic and commercial alliances to strengthen and strengthen relationships with its distributors. Also, growth, sustainability and what every organization expects of it, such as profitability; This activity also becomes the main source for access to information allowing and generating ideas for improvements that the market demands, even more so when the competition is leaving behind the strategy of the follower and are outlined as innovative competitors.
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