Citas bibligráficas
Lozano, A., Reyes, B. (2016). Análisis del mercado de Corea del Sur para viabilizar la exportación de conservas de alcachofa de la región La Libertad, Trujillo - 2016 [Tesis, Universidad Privada del Norte]. https://hdl.handle.net/11537/9799
Lozano, A., Reyes, B. Análisis del mercado de Corea del Sur para viabilizar la exportación de conservas de alcachofa de la región La Libertad, Trujillo - 2016 [Tesis]. PE: Universidad Privada del Norte; 2016. https://hdl.handle.net/11537/9799
@misc{renati/514764,
title = "Análisis del mercado de Corea del Sur para viabilizar la exportación de conservas de alcachofa de la región La Libertad, Trujillo - 2016",
author = "Reyes Rodriguez, Bryan Renato",
publisher = "Universidad Privada del Norte",
year = "2016"
}
ABSTRACT This research is about the South Korean market and the viability for producers and exporting companies of canned artichoke, continue dabbling in different markets, giving priority to the Asian continent. In order to meet the opportunities offered by South Korea, its reality and the current situation, the price set by competitors and measure the ability to export and compete against other countries. This country has features such as a large market, highly populated, diverse and sustainable economic growth. Therefore, the analysis obtained from this market, serves as a tool to address and have a view of the current and changing landscape, with results that helps improve the competitiveness of producers and businesses in the region La Libertad. In Chapter I the formulation of the problem, which is to develop a market analysis to improve viability of export, was made its boundaries, rationale and objectives to guide the investigation are set. Chapter II explains the framework by the fundamental concepts to be applied in subsequent chapters. This consists of the framed background, conceptual and theoretical. In addition, a PEST analysis of the current situation of the Korean nation, and the base city for a raid, Seoul. As well as a SWOT analysis of current situation in the region La Libertad. Also the formulation of hypothesis focuses, as a solution to the research. Chapter III It is the operationalization of variables, and determines the methodological research design, population and study sample was determined, along with the techniques and instruments that are necessary for the collection and analysis of data. Chapter IV contains the analysis and interpretation of measurement results indicators corresponding to the study variables. Chapter V validate the hypothesis through the discussion of the results, taking as support the results obtained in measuring indicators. The last part of this research contains the conclusions, recommendations and annexes with two interviews, matrix consistency and data collection instruments.
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