Citas bibligráficas
Caballero, P., (2014). Como vender a través de los colores: Influencia de los colores en la toma de decisiones de compra de los consumidores en los distritos de Trujillo y Victor Larco Herrera- La Libertad [Tesis, Universidad Privada del Norte]. https://hdl.handle.net/11537/23783
Caballero, P., Como vender a través de los colores: Influencia de los colores en la toma de decisiones de compra de los consumidores en los distritos de Trujillo y Victor Larco Herrera- La Libertad [Tesis]. PE: Universidad Privada del Norte; 2014. https://hdl.handle.net/11537/23783
@misc{renati/514694,
title = "Como vender a través de los colores: Influencia de los colores en la toma de decisiones de compra de los consumidores en los distritos de Trujillo y Victor Larco Herrera- La Libertad",
author = "Caballero Moreno, Pedro Oliver Leonel",
publisher = "Universidad Privada del Norte",
year = "2014"
}
The consumer decides what colors you like and reject those that do not give you anything. Not new, sales, in many cases, depend almost the color of packaging, product, brand, or the tones that the facility itself has combined to catch the customer. And is that the color is, before form, the aspect that we cast into the subconscious and urges us to decide at the time of purchase. Therefore, the aim of this research is to stress as “the colors influence the purchase decisions of consumers“, the color being a tool to position the point of sale, service stations, clothing chains, the department stores, hypermarkets and supermarkets, restaurant chains, etc.. Thus, the main objective will be established: to determine the degree or level of influence of colors in making purchasing decisions of consumers in the appliance and clothing sectors in the districts of Trujillo and Victor Larco. Colors can have different meanings depending on the culture, religion, beliefs personan yet different perception by each person. Color combinations also position the point of sale to the public, with the segment that gives more importance is a very young and female gender preference in the clothing sector. Moreover, in the appliance industry, the colors are not the main factor to influence the decision making of consumers, if not quality. Then, the study in addition to the survey tool, will help companies that use colors to draw attention to the customer and influence his decision to buy a product in the field of clothing and appliances through prior knowledge of the reactions and perceptions of colors that people have when deciding a buy.
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