Citas bibligráficas
Parra, F., Tinuco, A. (2023). Relación entre el comercio electrónico y la satisfacción del cliente en la empresa Titanic Soft, Lima 2023 [Tesis, Universidad Privada del Norte]. https://hdl.handle.net/11537/35655
Parra, F., Tinuco, A. Relación entre el comercio electrónico y la satisfacción del cliente en la empresa Titanic Soft, Lima 2023 [Tesis]. PE: Universidad Privada del Norte; 2023. https://hdl.handle.net/11537/35655
@misc{renati/511936,
title = "Relación entre el comercio electrónico y la satisfacción del cliente en la empresa Titanic Soft, Lima 2023",
author = "Tinuco Zuñiga, Alex Wilser",
publisher = "Universidad Privada del Norte",
year = "2023"
}
The title of the present investigation: “Relationship between electronic commerce and customer satisfaction in the company Titanic Sotf, in Lima, 2023“; The objective was to determine the relationship between electronic commerce and customer satisfaction. In the methodology, the development of the research was basic, descriptive, non-experimental, quantitative approach, with correlative scope and cross section; In addition, to collect the data from the information of the selected sample made up of 109 clients, a survey was carried out using a questionnaire made up of 18 questions. In this way, the analysis of the data collected, the statistical analysis Sotfware SPSS version 25 was used, reaching a reliability value of Cronbach's Alpha of 0.934 that determined the instrument as reliable to offer accurate results to the investigation; In this way, the existence of a positive mean connection between the study variables was evidenced with a Spearman's Rho coefficient of 0.356. Therefore, it is concluded that electronic commerce is essential to improve consumer satisfaction and improve the competitiveness of the company within the sector, based on the satisfaction of changing customer demands.
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